Lucas Hugh, a women's luxury athletic brand based out of London is creating athletic wear for the woman who does not want to compromise on performance or style. Director Anjhe Mules started the brand in July 2010 with a background in swimwear, (which is very evident - some of my favorite pieces are her swim pieces). Their philosophy strongly emphasizes the idea behind "art and science", marrying sports technology with sophisticated, high-fashion attitude. Often they also collaborate with artists and photographers, bringing a more runway look to each piece. Their A/W 2013 collection was inspired by the Rover Curiosity Mission; sci-fi silhouettes and ulta-modern. However there were a lot of pieces I would wear - and I tend to on the conservative/function scale of active fashion. I always get a little hesitant when I hear luxury+sci-fi silhouettes+performance wear all in the same sentence. LH does a very nice job of it! I see the inspiration but I also respect the functionality of each piece. Well done you. And for an extra fancy trivia fact: you can see Lucas Hugh in action, literally, in the most previous Hunger Games: Catching Fire movie.
LH has all the makings of a luxury performance brand. I always take the "about" descriptions with a grain of salt but so far so good LH. Producing in one of Europe's most technologically advanced factories gives them a huge advantage AND, (which I think is pretty cool) it also happens to be the research laboratory for Olympic swimwear development. Their fabrics are treated as one would expect from a performance activewear band; breathable, UV-protected, antimicrobial, moisture wicking. They mostly work with a tight-weave polyamide-lycra mix which gives each piece a mild compression fit which in turn assists with blood flow and muscle strain, okay makes sense... but apparently, "seamsealed technology" is a common feature in their design/construction. I say "apparently" because when I think of seamsealed I think of extreme weather and extreme performance garments - think winter wetsuits that need to protect the wearer from -30 degree water or snowboarding jackets, but workout leggings? I actually think its great and it makes sense. Seamsealed technology not only protects the wearer but the fabric as well and increases the longevity of the garment. For a luxury performance wear clothing line that lets me know that the clothing they are producing is supposed to last and has purpose - it's an investment. It also helps against chafing which is something I did not know but I can totally appreciate.
I have to give them credit, they are really stepping up and delivery on what their brand is about.
This was definitely a pleasant little discovery and I honestly look forward to seeing their continued success and evolution.
I encourage you to check them out! : http://www.lucashugh.com/
No comments:
Post a Comment